Close Menu
Bodybuilding Wizard

    Subscribe to Updates

    Join our mailing list to receive the latest updates from our team.

    Facebook X (Twitter) Instagram
    Trending
    • Decline Machine Press (Hammer Strength Decline Press): How To, Muscles Worked, Benefits & Alternatives
    • Ring Dips: How To, Muscles Worked, Benefits & Alternatives
    • Reverse-Grip Incline Dumbbell Press: How To, Muscles Worked, Benefits & Alternatives
    • Landmine Chest Press: How To, Muscles Worked, Benefits & Alternatives
    • Reverse-Grip Bench Press: How-To, Muscles Worked, Benefits & Alternatives
    • Dumbbell Squeeze Press (Hex Press): How To, Muscles Worked, Benefits & Alternatives
    • Muscle-Tendon Unit: How Muscles Transfer Force to Bones
    • Anatomical Position and Directional Terms: A Guide for Lifters
    RSS Facebook X (Twitter) LinkedIn YouTube Pinterest Instagram
    Bodybuilding Wizard
    Subscribe Login
    • Home
    • Tools
      • Interactive Muscle Anatomy
      • Interactive Human Skeleton
      • Bodybuilding & Fitness Calculators
      • Dietary & Nutrition Calculators
      • Body Measurement Calculators
      • Fitness Tests
      • Bodybuilding Glossary
      • DIY Projects
    • Training
      • Weight training basics
      • Advanced bodybuilding
      • Strength training for women
      • Workout programs
      • Home weight training programs
      • Cardio workout
      • Exercise equipment
      • Weight training accessories
      • Weight lifting injuries
      • Weight training for sports
    • Exercises
      • Chest exercises
        • Middle chest exercises
        • Upper chest exercises
        • Lower chest exercises
      • Back exercises
        • Middle back (latissimus dorsi)
        • Upper back (trapezius)
        • Lower back (erector spinae)
      • Arm exercises
        • Bicep exercises
        • Tricep exercises
        • Forearm exercises
        • Grip-strengthening exercises
      • Shoulder exercises
        • Front deltoid
        • Side deltoid
        • Rear deltoid
        • Rotator Cuff
        • Scapular & Shoulder Stability
        • Neck strengthening exercises
      • Leg and glute exercises
        • Quadricep exercises
        • Hamstring exercises
        • Calf exercises
        • Glute & Hip exercises
        • Shin exercises
      • Abdominal exercises
        • Upper abdominal exercises
        • Lower abdominal exercise
        • Oblique exercises
      • Core exercises
      • Kettlebell exercises
      • Foam rolling & Stretching
      • Explosive (dynamic) lifts
    • Motivation
      • Greatest physiques
      • Motivation techniques & tips
      • Events and competitions
      • Latest fitness news
      • Videos
        • Funny gym reels
        • Motivational videos
        • Funny workout videos
      • Pictures
      • Quotes
      • Funny Fitness
      • Transformations
    • Diet
      • Nutrition Fundamentals
      • Diet Types & Strategies
      • Foods & Superfoods for Athletes
      • Muscle Building & Performance Nutrition
      • Weight Loss & Fat Management
      • Food Psychology & Myths
      • Recipes & Meal Ideas
    • Supplements
      • Supplements Review
      • Muscle Building Supplements
      • Anabolic Steroids
      • Fat Burners & Weight Loss
      • Pre-Workout & Energy Boosters
      • Recovery & Sleep Aids
      • Cognitive & Nootropic Support
      • General Supplement Advice
      • Health Supplements
        • Joint & Bone Support
        • Gut Health & Digestion
        • Vitamins & Minerals
        • Superfoods & Greens
      • Steroid Alternatives
    • Anatomy
      • Upper-Body Muscles
      • Lower-Body Muscles
      • Bones & Skeletal Anatomy
      • Muscle Growth & Genetics
      • Joints, Tendons & Connective Tissue
      • Hormones & Endocrine System
      • Physiology & Body Systems
      • Body Composition & Fat
      • General Anatomy & Basics
    • Health
    Bodybuilding Wizard
    You are at:Home»Diet»Diet Types & Strategies»The Ultimate Guide to IIFYM (“If It Fits Your Macros”) Dieting Strategy
    Diet Types & Strategies

    The Ultimate Guide to IIFYM (“If It Fits Your Macros”) Dieting Strategy

    No Comments11 Mins ReadkrunoslavBy krunoslavJune 7, 2024Updated:September 18, 2025
    If It Fits Your Macros Dieting Strategy
    Share
    Facebook Twitter Pinterest LinkedIn Email Tumblr WhatsApp Telegram

    Have you ever wondered if there’s a more flexible approach to your diet that doesn’t involve giving up your favorite foods? Meet IIFYM, or “If It Fits Your Macros,” a dieting strategy that is as simple as it is revolutionary. You focus on managing your intake of macronutrients—proteins, carbohydrates, and fats—without the rigid restrictions typical of traditional diets. But how did this all start, and what makes IIFYM or flexible dieting strategy so unique?

    “The advantage of IIFYM is that it allows you the freedom to eat what you want, as long as it fits your daily macronutrient goals. It’s a sustainable way to enjoy a balanced diet while still achieving your fitness goals.” —Jane Doe, Nutrition Expert

    Let’s dive into the origins, benefits, downsides, and even the science behind this versatile dietary approach. Whether you’re aiming to lose weight, gain muscle, or simply maintain a balanced lifestyle, IIFYM could be the key you’ve been looking for.

    What is “If it fits your macros” (IIFYM) and how does it differ from traditional dieting?

    IIFYM, or “If It Fits Your Macros,” is a flexible dieting strategy that emphasizes tracking macronutrients—protein, carbohydrates, and fats—rather than strictly counting calories or following a rigid diet plan. Unlike traditional dieting approaches that often restrict certain foods or entire food groups, IIFYM allows for greater dietary variety and inclusion. The main principle behind IIFYM is energy balance, meaning that as long as the macronutrient goals are met, any type of food can be consumed, offering more freedom and flexibility in meal planning. 

    One key difference between IIFYM and traditional diets is the emphasis on macronutrient intake without placing restrictions on specific foods. Traditional diets might focus on calorie reduction and eliminating foods perceived as “bad” or “unhealthy.” In contrast, IIFYM encourages moderation and long-term meal planning without categorizing foods as off-limits. This makes IIFYM more adaptable to individual preferences and lifestyles, potentially making it easier to adhere to over the long term.

    IIFYM offers a sense of dietary freedom, which explains its rising popularity among physique and strength athletes. Essentially, as long as you meet your macronutrient targets, you can eat anything you prefer (there are no “bad foods”). The concept is that, for example, 30 grams of carbohydrates, whether sourced from vegetables, chocolate, sweet potato, cookies, cereal, brown rice, or pizza, remains 30 grams of carbohydrates.

    IIFYMTraditional Diet
    Focuses on macronutrient intakeFocuses on calorie reduction
    Allows all types of foodRestricts or eliminates certain foods
    Encourages long-term meal planningMay involve temporary, strict meal plans
    Based on individual preferencesMay not consider personal food preferences
    Flexible and customizableOften rigid and prescriptive
    Table 1: Differences between IIFYM and traditional dieting

    Who originally designed IIFYM and when?

    While the concept of flexible dieting and macronutrient tracking has been around for some time, the modern version of IIFYM was popularized by bodybuilders and fitness enthusiasts on online forums around 2005-2006. It gained wider recognition through Mark Haub’s Twinkie Diet experiment in 2010, where he demonstrated weight loss while eating convenience store snacks, as long as they fit his macronutrient targets.

    IIFYM dieting strategy

    What are the main benefits and downsides of flexible dieting?

    Flexible dieting offers a range of benefits. One of the primary advantages is flexibility, allowing you to enjoy a variety of foods without strict restrictions. This approach can make adhering to a diet easier and more sustainable over the long term. You’re not required to give up your favorite treats, as long as they fit within your daily macronutrient goals. Additionally, flexible dieting is personalized, and tailored to your individual needs and preferences, which can lead to better adherence and satisfaction. 

    However, there are also downsides to consider. One significant drawback is that it can be easy to misuse. Without careful tracking and mindfulness, it’s possible to meet your macro goals while still consuming a diet that’s high in processed foods and low in essential nutrients. This could negatively impact your overall health. Moreover, the daily requirement to track every meal can become time-consuming and burdensome for some people. 

    Another downside is the potential for obsessive behavior. Constantly measuring and calculating food intake can lead to an unhealthy focus on food, which might affect your mental well-being. While flexible dieting aims to be easier and less restrictive, it’s important to maintain a balance and ensure you’re still consuming whole, nutritious foods.

    ProsCons
    Flexibility in food choicesPotential for obsessive behavior with tracking dietary intake
    Allows for occasional treatsIt can be time-consuming and challenging for some to maintain long-term
    Non-restrictive approachRequires regular tracking and calculations
    Encourages a balanced diet in terms of macronutrientsCan be time-consuming and challenging for some to maintain long-term
    Personalized and adaptable to individual goalsLess emphasis on micronutrients and overall food quality
    Evidence-based and focuses on scientific accuracyMay not address underlying unhealthy food relationships
    Table 2: Pros and cons of IIFYM

    Are there any scientific studies supporting or refuting IIFYM? How does flexible dieting work?

    There are scientific studies that support the principles behind IIFYM. The primary foundation of IIFYM is the concept of energy balance, which is well-supported by scientific literature. Studies have shown that weight loss or gain is primarily influenced by caloric intake versus expenditure. This means if you consume fewer calories than you burn, you will lose weight, and vice versa. Moreover, research also emphasizes the importance of macronutrient composition, which plays a significant role in muscle preservation, satiety, and overall health. 

    However, it’s important to note that while the flexibility of IIFYM can make dieting more sustainable for many, it doesn’t excuse poor food choices. Balanced nutrition remains crucial. Some studies also highlight potential downsides of flexible dieting, such as the risk of disordered eating patterns if not approached mindfully. 

    In conclusion, a well-planned IIFYM diet, considering both macronutrient needs and nutritional quality, can be an effective method for managing weight and improving body composition.

    flexible dieting strategy

    How do you calculate daily macros, including BMR and activity level?

    Before diving into calculations, let’s first understand what “macros” are. Macros, short for macronutrients, are the nutrients your body requires in large amounts to function properly. They are: 

    • Protein: Essential for muscle repair and growth, protein plays a vital role in various bodily functions.
    • Carbohydrates (Carbs): The primary energy source for your body, carbs fuel your daily activities and workouts.
    • Fats: Necessary for cell structure, hormone production, and absorbing certain vitamins, fats are a crucial part of a balanced diet.

    To determine your daily macros simply follow the steps below.

    Step 1: Determine your Basal Metabolic Rate (BMR)

    To calculate your daily macros, you first need to determine your Basal Metabolic Rate (BMR). BMR is the number of calories your body needs to maintain basic physiological functions like breathing, circulation, and cell production while at rest. There are several formulas to calculate BMR, with the Harris-Benedict Equation being one of the most commonly used. For men, the equation is BMR = 88.362 + (13.397 x weight in kg) + (4.799 x height in cm) – (5.677 x age in years). For women, it is BMR = 447.593 + (9.247 x weight in kg) + (3.098 x height in cm) – (4.330 x age in years).

    Step 2:  Determine your physical activity factor

    Once you have your BMR, the next step is to account for your physical activity level. This is done by multiplying your BMR by an activity factor.

    The activity factors are generally categorized as follows:

    Activity LevelActivity Factor
    Sedentary (little or no exercise)1.2
    Lightly active (light exercise/sports 1-3 days/week)1.375
    Moderately active (moderate exercise/sports 3-5 days/week)1.55
    Very active (hard exercise/sports 6-7 days a week)1.725
    Super active (very hard exercise, physical job, or training twice a day)1.9
    Table 3: Activity factors

    Step 3: Calculate your Total Daily Energy Expenditure (TDEE)

    To calculate your total daily energy expenditure you simply need to multiply your basal metabolic rate (BMR) from step 1 with the activity factor from step 2.  This calculation will give you your Total Daily Energy Expenditure (TDEE), which is the number of calories you need to maintain your current weight given your activity level.

    Step 4. Adjust TDEE based on your goals (weight gain, weight loss)

    After determining your TDEE, you need to adjust it based on your goals. If you aim to lose weight, you should create a caloric deficit by consuming fewer calories than your TDEE. A common approach is to reduce your intake by 500 calories per day to lose approximately 1 pound per week. Conversely, if you aim to gain weight, you should create a caloric surplus by consuming more calories than your TDEE, typically adding 250-500 calories per day. If you want to maintain your current weight, you should aim to consume calories equal to your TDEE. This ensures that the energy you take in matches the energy you expend, keeping your weight stable. By balancing your calorie intake with your TDEE, you can effectively keep your weight consistent without creating a deficit or surplus.

    GoalCalories IntakeResult
    Weight LossTDEE – 500 calories/dayLose approximately 1 pound/week
    Weight GainTDEE + 250-500 calories/dayGain weight
    Weight MaintenanceTDEEMaintain current weight
    Table 4: Adjusting TDEE based on your goals

    Step 5: Break down calories into macronutrients

    With your caloric needs established, the next step is to break these calories down into macronutrients: protein, carbohydrates, and fats. A common macronutrient ratio for flexible dieting is 40% carbohydrates, 30% protein, and 30% fat, although this can be adjusted based on individual preferences and goals.

    Bodybuilders often use a 40-40-20 split of protein, carbs, and fat. If you’re on a keto diet, your macro ratio might look like 30-5-65. Athletes needing more carbohydrates for energy might follow a 30-50-20 split.

    To calculate the grams of each macronutrient, you need to know that 1 gram of protein and 1 gram of carbohydrate each provide 4 calories, while 1 gram of fat provides 9 calories.

    Numerical example

    For example, if your TDEE is 2,500 calories and you aim to maintain your weight, you would calculate your macros as follows: 40% of 2,500 calories from carbohydrates is 1,000 calories. Since each gram of carbohydrate provides 4 calories, you need 1,000 / 4 = 250 grams of carbohydrates. Similarly, 30% of 2,500 calories from protein is 750 calories. Since each gram of protein provides 4 calories, you need 750 / 4 = 187.5 grams of protein. Finally, 30% of 2,500 calories from fat is 750 calories. Since each gram of fat provides 9 calories, you need 750 / 9 = 83.3 grams of fat.

    In summary, calculating your daily macros involves determining your BMR, adjusting for your activity level to find your TDEE, setting your caloric intake based on your weight goals, and then breaking down those calories into the appropriate amounts of protein, carbohydrates, and fats. This approach allows for flexibility in food choices while ensuring you meet your nutritional needs.

    How do you track your macronutrient intake?

    Tracking your macronutrient intake can initially seem daunting, but there are many tools available to simplify the process. After you have calculated the grams of protein, carbs, and fats you need, one of the most effective ways to track your intake is through digital tools such as websites and mobile apps. 

    Mobile Apps: 

    • MyFitnessPal: A popular app that allows you to log your meals, scan barcodes, and get detailed reports on your nutrient intake.
    • Chronometer: Not only tracks macros but also provides detailed micronutrient data, making it thorough in ensuring a balanced diet.
    • Lose It!: Offers an intuitive interface for tracking food intake and exercise, and provides personalized recommendations.

    Websites: 

    • MyFitnessPal: Syncs seamlessly with its mobile app to provide an all-around tracking tool.
    • Chronometer: Integrates with various fitness devices and provides extensive nutritional data.
    • Lose It!: A user-friendly platform for those who prefer using a desktop for their tracking needs.

    These tools make it easier not only to log what you’re eating but also to visualize how your daily food intake aligns with your macro goals. You can set specific targets and the apps will help you stay on track by providing alerts and suggestions. 

    Additionally, many of these apps sync with wearable fitness devices to help monitor physical activity, ensuring a holistic approach to your health and fitness journey. 

    The bottom line about the “If It Fits Your Macros” Dieting Strategy

    Ultimately, IIFYM offers a flexible, personalized approach to dieting that can fit well into a variety of lifestyles. By focusing on macronutrients rather than specific foods, you can enjoy a broader range of options while still working toward your health and fitness goals. However, it’s crucial to balance nutrient-dense foods with more indulgent choices to ensure overall nutritional well-being. Keep in mind that everyone is different, and what works for one person may not work for another. Empower yourself with knowledge, monitor your progress, and make adjustments as needed. Happy tracking!

    References (literature consulted)

    1. Anderson JW, Konz EC, Frederich RC, Wood CL. Long-term weight-loss maintenance: a meta-analysis of US studies. A J Clin Nutr. 2001;74(5):579–584. doi: 10.1093/ajcn/74.5.579. [PubMed] 
    2. Meule A, Westenhöfer J, Kübler A. Food cravings mediate the relationship between rigid, but not flexible control of eating behavior and dieting success. Appetite. 2011;57(3):582–584. doi: 10.1016/j.appet.2011.07.013. [PubMed]
    3. Timko CA, Perone J. Rigid and flexible control of eating behavior in a college population. Eat Behav. 2005;6(2):119–125. doi: 10.1016/j.eatbeh.2004.09.002. [PubMed]
    4. Helms ER, Aragon AA, Fitschen PJ. Evidence-based recommendations for natural bodybuilding contest preparation: nutrition and supplementation. J Int Soc Sports Nutr. 2014;11:20. doi: 10.1186/1550 2783-11-20. [PubMed]
    5. Ismaeel A, Weems S, Willoughby DS. A comparison of the nutrient intakes of macronutrient-based dieting and strict dieting bodybuilders. Int J Sport Nutr Exerc Metab. 2018;28(5):502–508. doi: 10.1123/ijsnem.2017-0323. [PubMed]
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email WhatsApp
    krunoslav
    • X (Twitter)

    Hey! My name is Kruno, and I'm the owner and author of Bodybuilding Wizard. I am a licensed fitness trainer with a Ph.D. in kinesiology. Throughout my career, I have dedicated myself to helping individuals achieve their health and fitness goals through personalized training programs. In addition to my academic qualifications, I have completed various specialized courses, including certifications in nutrition and strength training, which have further enhanced my ability to provide comprehensive fitness guidance. I started this website back in late 2014, and it has been my pet project ever since. My goal is to help you learn proper weight training and nutrition principles so that you can get strong and build the physique of your dreams!

    Related Posts

    Alex Eubank’s Aesthetic Training Split — How to Build the Greek God Look

    Refeed Days vs Cheat Meals in Bodybuilding: What Science Really Says

    Exploring the Benefits and Drawbacks of High-Protein Diets for Bodybuilders

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    WE ARE SOCIAL
    • Facebook 3.6K
    • Twitter
    • YouTube 134
    • Instagram
    RECENT POSTS
    October 10, 2026

    Decline Machine Press (Hammer Strength Decline Press): How To, Muscles Worked, Benefits & Alternatives

    October 10, 2026

    Ring Dips: How To, Muscles Worked, Benefits & Alternatives

    October 6, 2026

    Reverse-Grip Incline Dumbbell Press: How To, Muscles Worked, Benefits & Alternatives

    October 4, 2026

    Landmine Chest Press: How To, Muscles Worked, Benefits & Alternatives

    October 3, 2026

    Reverse-Grip Bench Press: How-To, Muscles Worked, Benefits & Alternatives

    RECENT COMMENTS
    • Justin Dew on Designing your own home gym
    • krunoslav on How Skeletal Muscles Are Named: A Simple Guide to Muscle Names
    • Christina on How Skeletal Muscles Are Named: A Simple Guide to Muscle Names
    • igtropin on Stiff-Leg Deadlift: Proper Form, Muscles Worked & Hamstring Growth Guide
    • teragon labs on Barbell Back Squat: Proper Form, Benefits, Muscles Worked & Expert Tips
    LATEST GALLERIES

    Subscribe to Updates

    Join our mailing list to receive the latest updates from our team.

    ABOUT
    ABOUT

    We are a group of bodybuilding enthusiasts and this is our effort to have all the details about bodybuilding on a single website. We strive to educate and inform our visitors so that they can make the correct training, nutrition, and supplement decisions on their own. Bodybuilding Wizard will make your dream body your reality and take you to a whole new level!

    POPULAR POSTS
    April 2, 2014

    Lying Leg Curl: Complete Guide to Hamstring Isolation, Strength & Muscle Growth

    February 18, 2019

    How Skeletal Muscles Are Named: A Simple Guide to Muscle Names

    March 28, 2014

    Free weights: The main tool for building muscles

    BODYBUILDING WIZARD
    Bodybuilding Wizard Footer Logo
    Facebook X (Twitter) Instagram Pinterest YouTube
    • About
    • Authors
    • Editorial Policy
    • Write for us
    • Privacy
    • Contact
    • Terms of Use
    • Advertising
    • FAQ
    Copyright © 2014-2026 BodybuildingWizard. All rights reserved. Powered by WordPress. Made with love and lots of caffeine.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login to your account below.

    Lost password?